NYX originated and is headquartered in the heart of sunny Los Angeles. The cosmetics line was founded in 1999 by a young entrepreneur named Toni Ko. Ms. Ko has been involved in color cosmetics since she was a teenager and has always desired to create and share a line of cosmetics that provided quality products at approachable prices.

NYX Cosmetics is now known to top makeup artists, celebrities and style insiders around the world as a professional line featuring one of the widest arrays of shades available.